The next BriefingsDirect Voice of the Customer big data case study discussion examines how mobile app advertising platform Tapjoy handles fast and massive data -- some two dozen terabytes per day -- with just two part-time database administrators (DBAs).

We'll learn how Tapjoy’s data-driven business of serving 500 million global mobile users -- or more than 1.5 million add engagements per day, a data volume of a 120 terabytes -- runs with extreme efficiency.

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To learn more about how high scale and complexity meets minimal labor for building user and advertiser loyalty we're joined by David Abercrombie, Principal Data Analytics Engineer at Tapjoy in San Francisco. The discussion is moderated by Dana Gardner, Principal Analyst at Interarbor Solutions.

Subscribe to the podcast on iTunes. Get the mobile app. Read a full transcript or download a copy. Sponsor: Hewlett Packard Enterprise.


The next BriefingsDirect thought leadership panel discussion focuses on the heightened role of security in the age of global cloud and mobile delivery of apps and data.

As enterprises and small to medium-sized businesses (SMBs) alike weigh the balance of apps and convenience with security -- a new dynamic is emerging. Security concerns increasingly dwarf other architecture considerations.

Yet advances in thin clients, desktop virtualization (VDI), cloud management services, and mobile delivery networks are allowing both increased security and edge applications performance gains.

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To learn more about the new reality for end-to-end security for apps and data, please welcome our panel: Stan Black, Chief Security Officer at Citrix; Chad Wilson, Director of Information Security at Children's National Health System in Washington, DC; Whit Baker, IT Director at The Watershed in Delray Beach, Florida; Craig Patterson, CEO of Patterson and Associates in San Antonio, Texas, and Dan Kaminsky, Chief Scientist at White Ops in San Francisco. The discussion is moderated by Dana Gardner, Principal Analyst at Interarbor Solutions.

Subscribe to the podcast on iTunes. Get the mobile appRead a full transcript or download a copy. Sponsor: Citrix.


The next BriefingsDirect Voice of the Customer thought leadership discussion focuses on the burgeoning trends around DevOps and how that’s translating into new types of IT infrastructure that both developers and operators can take advantage of.

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To learn more about trends and developments in DevOps, micro services, containers, and the new direction for composable infrastructure, we’re joined by Donnie Berkholz, Research Director at 451 Research, and he’s based in Minneapolis. The discussion is moderated by Dana Gardner, Principal Analyst at Interarbor Solutions.

Subscribe to the podcast on iTunes. Get the mobile app. Read a full transcript or download a copy. Sponsor: Hewlett Packard Enterprise.


The next BriefingsDirect expert panel discussion examines the value and direction of The Open Group IT4IT initiative, a new reference architecture for managing IT to help business become digitally innovative.

IT4IT was a hot topic at The Open Group San Francisco 2016 conference in January. This panel, conducted live at the event, explores how the reference architecture grew out of a need at some of the world's biggest organizations to make their IT departments more responsive, more agile.

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 We’ll learn now how those IT departments within an enterprise and the vendors that support them have reshaped themselves, and how others can follow their lead. The expert panel consists of Michael Fulton, Principal Architect at CC&C Solutions; Philippe Geneste, a Partner at Accenture; Sue Desiderio, a Director at PriceWaterhouseCoopers; Dwight David, Enterprise Architect at Hewlett Packard Enterprise (HPE); and Rob Akershoek, Solution Architect IT4IT at Shell IT International. The discussion is moderated by Dana Gardner, Principal Analyst at Interarbor Solutions.

Subscribe to the podcast on iTunes. Get the mobile app. Read a full transcript or download a copySponsor: The Open Group.


The next BriefingsDirect Voice of the Customer big-data case study discussion focuses on the Tower of Babel problem for disparate data, and explores how Alation manages multiple data types by employing machine learning and crowdsourcing.

We'll explore how Alation makes data more actionable via such innovative means as combining human experts and technology systems.

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To learn more about how enterprises and small companies alike can access more data for better analytics, please join Stephanie McReynolds, Vice-President of Marketing at Alation in Redwood City, California. The discussion is moderated by Dana Gardner, Principal Analyst at Interarbor Solutions.

Subscribe to the podcast on iTunes. Get the mobile app. Read a full transcript or download a copy.  Sponsor: Hewlett Packard Enterprise.


The next BriefingsDirect Voice of the Customer discussion explores how increased virtualization across data centers translates into the need for new hybrid-computing approaches to security, compliance, and governance.

Just as next-generation data centers and private clouds are gaining traction, security threats are on the rise -- and attack techniques are becoming more sophisticated.

Are yesterday’s perimeter-based security infrastructure methods up to the task? Or are new approaches needed to gain policy-based control over all virtual assets at all times? 

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To explore the future of security for virtual workloads, we're joined by Holland Barry, CTO at Catbird in Scotts Valley, California. The discussion is moderated by Dana Gardner, Principal Analyst at Interarbor Solutions.

Subscribe to the podcast on iTunes. Get the mobile app. Read a full transcript or download a copySponsor: Hewlett Packard Enterprise.


The next BriefingsDirect technology innovation thought leadership discussion focuses on new user experience demands for applications, and the impact that self-service and consumer habits are having on the new user experience design.

As more emphasis is placed on user experiences and the application of consumer-like processes in business-to-business (B2B) commerce, a softer side of software seems to be emerging. We'll now explore a new approach to design that emphasizes simple and intuitive process flows. 

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To learn more about how business apps design must better cater to consumer habits to improve user experience, we're joined by Michele Sarko, Chief Design Officer at SAP Ariba. The discussion is moderated by Dana Gardner, Principal Analyst at Interarbor Solutions.

Subscribe to the podcast on iTunes. Get the mobile app. Read a full transcript or download a copy. Sponsor: SAP Ariba.


The next BriefingsDirect Voice of the Customer discussion explores how social gaming company Playtika uses big-data analytics to deliver captivating user experiences and engagement.

We'll learn how feedback from massive user action streams can be analyzed in bulk rapidly to improve the features and attractions of online games and so help Playtika react well in an agile market.

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To learn more about leveraging big data in the social casino industry, we're pleased to welcome Jack Gudenkauf, Vice President of Big Data at Playtika in Santa Monica, California. The discussion is moderated by Dana Gardner, Principal Analyst at Interarbor Solutions.

Subscribe to the podcast on iTunes. Get the mobile app. Read a full transcript or  download a copy. Sponsor: Hewlett Packard Enterprise.


The next BriefingsDirect Voice of the Customer discussion hones in on an organization in Madrid, Spain called Mobile Experience. We're about to learn how they precisely track the location of individuals using mobile devices inside of large organizations, like a museum, and then apply that to an enriched mobile user experience.

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To learn how precise positioning in a store or resort – anywhere with WiFi – leads to fascinating new mobile business apps development and interactive user experience benefits, we're joined by Alvaro Garcia-Hoz, Founder and General Manager of Mobile Experience in Madrid. The discussion is moderated by Dana Gardner, Principal Analyst at Interarbor Solutions.

Subscribe it the podcast on iTunes. Get the mobile app. Read a full transcript or download a copy. Sponsor: Hewlett Packard Enterprise.


The next BriefingsDirect IT market analysis discussion explores customer impacts to the global storage market now that the $67 billion Dell-EMC merger deal appears imminent. The proposed merger, which also includes EMC’s majority control of VMware, has been controversial from the start.

A massive and complex financing apparatus, largely built on private equity debt, undergirds the deal, with privately held Dell taking over the publicly traded EMC and VMware federation. This largest IT vendor deal ever is expected to close sometime between now and October 2016.

While EMC CEO and Chairman Joe Tucci has assured the storage and IT infrastructure market that the mega deal means business as usual, many observers, including analysts from Gartner, take a different view.

We're now joined by two storage industry experts to explore how consumers of storage infrastructure can best prepare for the expected storage shockwaves from the Dell takeover of EMC and VMware.

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To help us sort through the unknown unknowns of such an unprecedented business merger in IT, please welcome Jorge Maestre, Competitive Strategist, Global Storage at Hewlett Packard Enterprise (HPE), and Craig Rice, Business Architect at Integris Solutions Group. The discussion is moderated by Dana Gardner, Principal Analyst at Interarbor Solutions.

Subscribe to the podcast on iTunes. Get the mobile app. Read a full transcript or download a copySponsor: Hewlett Packard Enterprise.