Briefings Direct

Find the podcast on iTunes/iPod and Podcast.com. Read a full transcript or download a copy. Sponsor: HP.

Welcome to a special BriefingsDirect podcast series, coming to you from the HP Software Universe 2010 Conference in Barcelona the week of November 29, 2010. We're here to explore some major enterprise software and solutions, trends and innovations, making news across HP’s ecosystem of customers, partners, and developers.

To learn more about HP’s application life-cycle management (ALM) news -- and its customer impact from the conference -- please welcome Mark Sarbiewski, Vice President of Product Marketing for HP applications. The discussion is moderated by BriefingsDirect's Dana Gardner, Principal Analyst at Interarbor Solutions.

Listen to the podcast. Find it on iTunes/iPod and Podcast.com. Read a full transcript or download a copy. Sponsor: HP.

Find the podcast on iTunes/iPod and Podcast.com. Read a full transcript or download a copy. Sponsor: HP.

For more information on Application Lifecycle Management and how to gain an advantage from application modernization, please click here.

For more information on Application Lifecycle Management and how to gain an advantage from application modernization, please click here.

Find the podcast on iTunes/iPod and Podcast.com. Read a full transcript or download a copy. Sponsor: HP.

For more information on Application Lifecycle Management and how to gain an advantage from application modernization, please click here.

For more information on Application Lifecycle Management and how to gain an advantage from application modernization, please click here.

Find the podcast on iTunes/iPod and Podcast.com. Read a full transcript or download a copy. Sponsor: HP.

The latest BriefingsDirect podcast discussion examines a new book on application lifecycle management (ALM) best practices, one that offers some new methods and insights for overall business services delivery improvement. The topic of ALM will be a big one at next week's HP Software Universe conference in Barcelona.

In anticipation, join us as we explore the current state of applications in large organizations, and how complexity, silos of technology and culture, and a shifting landscape of application delivery options, have all conspired to reduce the effectiveness of traditional applications approaches.

In the forthcoming book, called The Applications Handbook: A Guide to Mastering the Modern Application Lifecycle, the authors pursue the role and impact of automation and management over applications, as well as delving into the need to gain control over applications through a holistic lifecycle perspective.

This is the first, in a series of three podcasts, on the ALM book, and we're here now with the authors to learn, first and foremost, why they wrote it, and to explore their major findings: Mark Sarbiewski, Vice President of Marketing for HP Applications, and Brad Hipps, Senior Manager of Solution Marketing for HP Applications. The discussion is moderated by BriefingsDirect's Dana Gardner, Principal Analyst at Interarbor Solutions.

For more information on Application Lifecycle Management and how to gain an advantage from application modernization, please click here.

Find the podcast on iTunes/iPod and Podcast.com. Read a full transcript or download a copy. Learn more. Sponsor: HP.

Three megatrends are shaping the next generation of successful businesses and governments. We're talking about pervasive mobile applications, highly responsive cloud-computing models, and knowledge-adept social collaboration.

Indeed, by the year 2020, The Economist newspaper predicts there will be two trillion devices connected to the Internet. And taking a look at where we are right now, McKinsey Quarterly reported in August that in 2010 some four billion people have cell phones, and 450 million have access to a full web experience.

Moreover, Jupiter Research reports that by 2014 there will be 130 million enterprise users involved with mobile cloud activities. Not only is access pervasive, but the amount of information available is also exploding. The Economist again reports that in 2005 mankind created 150 exabytes of digital data … and in 2010 we will create fully eight times more data.

As these trends literally rearrange business ecosystems, a gap will surely emerge between the companies that master change -- and exploit enabling technologies -- and those that fall ever further behind.

For those that do step up to the challenge -- expect a relentless emphasis on rapidly recurring innovation to meet dynamic customer and citizen demands.

Our latest BriefingsDirect podcast therefore focuses on how these trends -- and rapidly evolving customer, citizen, and user expectations -- are newly impacting the enterprise. We also examine how technology advancements are making it possible to drive innovation to meet these new demands for instant gratification.

Please join HP executive Dave Shirk, Senior Vice President of Worldwide Marketing at HP Enterprise Business, as we explore how HP is working to make headway, so that the next few years bring about a generational opportunity -- and not a downward complexity spiral. The discussion here is moderated by BriefingsDirect's Dana Gardner, Principal Analyst at Interarbor Solutions.

Find the podcast on iTunes/iPod and Podcast.com. Read a full transcript or download a copy. Learn more. Sponsor: HP.

Find the podcast on iTunes/iPod and Podcast.com. Read a full transcript or download a copy. Sponsor: Genuitec. Learn more.

The rapidly changing and fast-growing opportunity for more businesses to reach their customers and deliver their services via mobile applications is at a crossroads.

Over just the past two years, the demand for mobile applications on more capable classes of devices, such as smartphones and tablets, has skyrocketed. Now businesses need to figure out how they can get into the action.

Small and medium-size businesses (SMBs) especially need to reevaluate their application development and end-user access strategies to be able to deliver low-cost yet impactful applications to these newer devices. This goes for reaching employees, as well as partners, users, and customers.

Hopefully, there's a shift in the skills required to put these applications on these devices and distribute them. The emphasis on capabilities is moving from hardcore coders -- with mastery of embedded platforms and tools -- to more mainstream graphical and scripting-skilled workers, more power-users than developers.

This sponsored podcast explores how mobile application development and the market opportunity are shifting, and how more businesses can quickly get into the mobile applications game and build out new revenue, share more data, and provide better direct customer access in the process.

Our panel consists of Roger Entner, Senior Vice President and Head of Research and Insights in the Telecom Practice at the Nielsen Co., and Wayne Parrott, Vice President for Product Development at Genuitec. The discussion is moderated by BriefingsDirect's Dana Gardner, Principal Analyst at Interarbor Solutions.

Find the podcast on iTunes/iPod and Podcast.com. Read a full transcript or download a copy. Sponsor: Genuitec. Learn more.

How do IT architectures at software-as-a-service (SaaS) providers provide significant advantages over traditional enterprise IT architectures?

We answer that "Architecture is Destiny" question by looking at how one SaaS provider, Workday, has from the very beginning moved beyond relational databases and distributed architectures that date to the mid-1990s.

Instead, Workday has designed its architecture to provide secure transactions, wider integrations, and deep analysis off of the same optimized data source -- all to better serve business needs. The advantages of these modern services-based architecture can be passed on to the end users -- and across the ecosystem of business process partners -- at significantly lower cost than conventional IT.

Join a technology executive from Workday, Petros Dermetzis, Vice President of Development there, to explore how architecting properly provides the means to adapt and extend how businesses need to operate, and not be limited by how IT has to operate. The discussion is moderated by BriefingsDirect's Dana Gardner, Principal Analyst at Interarbor Solutions.

Additional resources:

The Real SaaS Manifesto (whitepaper)
Things Large Enterprises Need to Know About SaaS
Strength from the Core: Why Bolted-On BI Doesn't Work for HR
Built-In Business Intelligence
Real Saas
Notes from Workday's Technology Summit

Find the podcast on iTunes/iPod and Podcast.com. Read a full transcript or download a copy. Sponsor: Workday.

Businesses are increasingly using cloud and e-commerce to improve how they do sales, marketing, and online transactions.

One company, Tampa-based MarkMaster, has quickly moved to nearly all-paperless sales transactions, found new customers via online networks, and increased the amount of product it sells to its existing clients. This was accomplished without a lot of additional IT or business-process spending by using cloud-based collaborative business commerce solutions.

To learn more about how MarkMaster is conducting its business better, BriefingsDirect's Dana Gardner, Principal Analyst at Interarbor Solutions, recently interviewed Kevin Govin, the CEO at MarkMaster.

Find the podcast on iTunes/iPod and Podcast.com. Read a full transcript or download a copy. Sponsor: Ariba.